Checking out Skater/Tattoo artist Connor Getzlaff

BS feebel pop over

Connor "Scooter" Getzlaff
F54 team rider Connor Getzlaff has been putting his time in tattoo the past few years and his stuff is sick! Check out his blog to see what he's got going on: http://connorgetzlaff.blogspot.com/

F54's Skooter and Taylor

Bobby Okvist ripping!

Bobby Okvist surf from matt tromberg on Vimeo.

Bobby O charges!

Bobby Okvist doing it again at the wedge!
http://www.surfline.com/surf-news/back-to-back-west-coast-swells-part-two_47061/

F54's Bobby O on the cover of the OC Register!

F54's Bobby Okvist on the cover of the OC Register this morning charging the Wedge! This kid rips in any kind of waves you throw at him now! Right on Bob!!!

F54 Maui grom Kala Willard NSSA grom of the week!

Congrats to F54's Kala Willard for being named NSSA surfer of the week! Right on buddy keep killing it!
http://www.nssa.org/

ASR in SD Aug 13-15

Milo (of Hanger 94) and family with the F54 crew!

F54 models getting swarmed


Some of the new Spr/Sum gear

Had a blast at the Tradeshow in SD and I wanted to say thanks to all who came out and had a beer with us! I guess the free hat we gave away didn't hurt much either:)

F54 bbq at Hanger 94

We just wanted to say thanks to all the Milo, Mike and all boys at Hanger 94 for letting us come make burger and dogs for them and the customers over the weekend! It was a really good turnout and we had a blast! You guys rock!

New F54 Boardshort "The Matador" in New Blisss Mag

We just wanted to throw a big shout out to Nick and Joey at Blisss Mag for the write-up on our new boardshort "The Matador" in the new issue! Thanks so much and the new mag looks insane!

FACTOR 54 Cocoa Beach Skate Park's Photos - SkateCamp 2010

F54's FL marketing man Scooter Newell having fun teaching the groms to skate!

Come on out and BBQ with F54 and Hanger94

Come on out and BBQ with F54 and Hanger94 Saturday, Aug. 7th in La Mesa from 12-3pm. Tons of free stuff and food! Win bigger prizes by purchasing F54 gear in the shop. See you there!

A day with Blisss Mag

The other day we stopped by Blisss Mag to show Nick K (the head hancho) our new boardshort technology we'll be showing at ASR next month. He was tripping on "the Matador" zip-in and zip-out lycra boardie and wanted to know if we had an extra pair, but unfortunately all we had was our sample. Nick will be reviewing it in next months Blisss so keep an eye out!

Factor 54 announces Sales Rep line-up

Jeff Deffenbaugh :
photo Joe Foster

FACTOR 54 ANNOUNCES SALES REP LINE-UP

20 July, 2010 : - - Costa Mesa, Calif.--Action sports brand Factor 54 (F54) today announced its roster of outside sales representatives. The statement follows the Company's report of a multi-year manufacturing and distribution licensing deal with Advance Sports last April.

“We searched the States for talented professionals with track records of great retailer support and who are also expert in the business and promotion of skate and surf,” says Todd Miller, F54 founder and CEO. “I couldn't be happier with the incredible talent we've recruited.”

Anchoring sales in Southern California is Jeff Deffenbaugh, action sports industry icon; former Top-44 Association of Surfing Professional (ASP) surfer; and 3-time president of the Huntington Beach Surf Series. Handling Ariz. and N.M. is Troy Wallace, a long-time action sports rep who has now added F54 to an already powerful line-up.

Jason Fowler was appointed to Va., N.C., S.C., Ga., Ala. and Tenn., where he will add F54's fall line of printables, board shorts, wovens, knits, hats and accessories to his current duties with Given Skateboards and Switchboard Inc. Rounding-off the roster is Sam Saslow, holding the reins in Colo., Utah and Wyo., along with his current roster of brands.

“Our fall production samples are rolling-in, they look insane, and our guys in the field will be armed over the next couple weeks with what we believe will be some of the most innovative and exciting product in the market, especially with our board shorts and printables,” says Miller.

For more information about F54, log-on at www.f54clothing.com.
For sales inquiries, call 760-734-1111, x. 107; or e-mail ed@f54clothing.com.
F54 is exhibiting at ASR in San Diego, Aug. 13 to 15, Booth #1203.

ABOUT FACTOR 54: Factor54 (F54) was founded in 2004 in Newport Beach, Calif., by former Association of Surfing Professionals Top-44 Surfer Todd Miller. The brand’s vision at inception was to promote the sport and progressive spirit of skateboarding and surfing, emphasizing innovation in the ranks of its athletes and underscoring the Company's values with authenticity in fashion.

www.f54clothing.com

Check out F54 young gun Kevin Miranda!

Check out F54 young gun Kevin Miranda!
http://emerica.com/team/young-gun/

Moving the surf industry forward one boardie at a time...

Moving the surf industry forward one boardie at a time...

6.27 Minutes With Bobby Okvist

Okay, so after trying and trying to pin him down, we did. Next will be an interview of Zach, another Newps ripper who rushes Wedge as well rips all over. So without further waiting here it is:

Real quick Bobby, what have you been up to ?

Surfing Wedge, Lowers a bunch, Newport And some other places. Aside from that not much, oh yeah working to at Jacks. At night, going to parties, or mostly I am to tired, so hang out with my girlfriend, go to sleep and get ready for next day.

6.25 Minutes With Bobby Okvist

1) T or A ?

A for sure.

2) Last shitty session ?

Lowers, high tide bullshit. Defiantly not worth the walk.

3) So tell me, how do you surf so good when you live in Barstow ?

Waste way to much money on gas, but that is part of the game.

4) When not surfing, Bobby is doing what ..........?

Working, chilling, and hanging with my girlfriend.

5) Last thing you asked your Ouija Board ?

My name, I did it with Jake.

6) What did it tell you and did it scare the shit out of you ?

Can't remember, but I know it was not my name. So no it did not scare the shit out of me, it was lame.

7) Do you like the movie Rambo ?

No clue, WTF is it ? What kind of questions are these ? Rambo WTF ??

8) Any big plans this summer ?

No none at all, welll Wedge Wedge Wedge !!

9) Has the Wedge been calling your name, or not big enough yet ?

Little of both, not huge, but last swell was pretty solid.

10) Favorite World Cup Soccer team ?

Have no clue, don't follow soccer. Again, WTF kind of questions are these ?

11) How is the new movie about you coming along, are you happy with the footage, or is the video guy a tool ?

Not enough footage yet, got to get more. ( Hint Hint !! ) Working on it, but it is looking pretty good so far. Yeah and the guy is kinda a kook, but he is alright.

12 ) Favorite move ?

Hangover

13 ) Not surfing, on the females ?

I have a girlfriend

14) Favorite food ?

Moms chili

15) Any last words for your fans or the groms ?

Yeah, don't snake me.

16) Tell us about that video of you and that Wedge wave, what happened ?

Oh yeah, I knew that question was a coming. I think it was like my second wave, I saw it coming in and asked that sponger next to me if he was on it. He said no no go go !!! Well after everybody who was on beach and in water yelling and screaming go go !! And you where there I know videoing, so shit, had to go. And I am not one to let a wave like that go by, so I went. I scratched and scratched to get into it. Right before I got to my feet, it jacked up. By the time I got to my feet, I knew I was screwed. So I jumped off my board. If you watch it in slow mo I fell right into the trough. It is funny, watching it in slow mo, that is how it felt, like I was falling forever in slow motion. So it actually pushed me through the back, thats why I popped up laughing. It did actually knock the wind out of me. So yeah, thats what happened.

17) Well that is one hell of a wave, big balls and big respect !!

Thanks!!

Questions and video clips by : Lippy

Pictures by : Ben Ginsberg, Driftwood Photography Studio

http://www.driftwood-photography.com/
http://www.facebook.com/driftwoodphotographystudios

Shit that is coming !!

There has been a lot a lot of action in Newps with south swells. There will be more stuff coming up such as : pics and videos of Jesse Johnson, Zach Portayus at Wedge and various other spots. Same with Jordan Desguin. There will be interviews with some of the team riders. We will also be putting on F54 BBQ's and summer parties. So just keep checking back on the blog. Enjoy life, and go for a surf or skate, or both.

More Of Bob "O" at Wedge, We call it, " Got Sack Video ? "

Yeah pics look cool, but video do it way more justice. Currently he is bouncing between Lowers, Wedge, 54th, and secret spots around Orange and San Diego County. When we can pin him down, there will be an interview with him, and you are going to want to read it, he has been up to a lot. So without wasting anymore time here is a short clip of The Wedge. Enjoy

Bobby O charging the Wedge on the 4th!

Bobby Okvist has been on quite the roll lately from winning contests in 1 foot waves to charging 10 foot mackers at the Wedge! He is starting to become a fixture at the Wedge in 10 plus surf and his place is well earned in the lineup! If you never witnessed the Wedge break you need to see it to believe the raw power of the place! Right on Bobby keep it up!
http://www.surfline.com/surf-news/solid-swell----and-questionable-conditions----hit-the-west-coast-over-long-holiday-weekend_45160/

Bob "O"

Bob "O" Wedge. HOLLY SHIT !!! enough said.

Video to be coming soon.

2 mins with F54 skate team member Jesse Thompson

How old are you? I am 15 years old.
2)What is your favorite
skate video? I woud have to say, either Fallens ride the sky or A...happy medium (Or the dans promo!)
3)If you had to choose to eat at one restaurant, what would it be? In-n-out all the way!
4)Favorite shoe company? Adidas!
5)Favorite skater? Guy Mariano.
6)How long have you been skateboarding? Almost 4 years.
7)What are you afraid of? NOTHING! Im fearless! I'm kidding, im terrified of Heights!
8)Favorite board you have skated? Freeskateboardingcom. size 8!
9)Did you play a sport as a young child? Kinda, I was in a bowling league for about 2 or 3 years.
10) Do you have a twitter? Why, yes I do, Thompsonjesse is my username!

WEBISODE # 2

Here it is, the second of numerous webisodes. This one contains some of the Southern California team riders, which include: Jesse Johnson, Jordan Desguin, and Bobby Okvist. Most of it was shot at 54th in Newport, the other spot is........ a very secret spot and we here at Factor 54 intend to keep it that way !! A lot is happening at F54, the new line is being made as I type this, and it is so insane !!! Aside from the many many shops we are in ( surf and skate ), we continue to grow by leaps and bounds. So make sure you keep coming back to the blog and read about the new shops we are in. Also go to F54's Facebook page, aside from it also telling you what new shops we are in, if it is an exciting day here, we will post throughout the day with up to the minute info. Alright enough of this huh, you want to see the webisode already ? Well here it is so sit back enjoy, and go get wet, or go skate, or both !!

NSSA Chamionships back in town!

It's that time of year again sun, warm water and the best young Hawaiians come to town. Kala Willard from Maui and Gavin Klein are set to go in the NSSA Nationals the biggest Amateur event in the Nation at Lower Trestles next week. Here is Kala free surfing and stickering up his rent a car with his dad John and his buddy.

Kala

Gavin

Kala

Win free F54 product this month on Surfer Magazine

Win free F54 product this month on Surfer Magazine. Check out the site at: http://surferhot100.hookit.com/members/hot100/contestshome/
Best of luck!

Go skate day in at Palm Bay Graffiti Skatepark

GO SKATEBOARDING DAY is here and gone but F54 would like to give a big thanks to Scooter Newell for rocking the F54 tents at Palm Bay Graffiti skatepark in FL! Tons of kids showed up to skate and create chaos! Scooter you rule!

F54 is now in Rail to Rail and Cellular Skate!

We are please to announce that Cellular Skate Shop and Rail to Rail Surf are now selling F54! Two really cool shops so check them out!

Rail to Rail

Rail to Rail inside

Rail II Rail

3232 Mission Blvd.

SD, CA 92109

(858) 412-4041

David and Whitney Cellular employees

Cellular Skateshop
6787 Carnelian St
Alta Loma, CA 91701
(909) 941-1004
www.cellularskate.com

F54 adds Compton skater Eddie "Tank" Lott to the team

http://www.youtube.com/watch?v=zq3RM0Y1ASw

Name: Eddie "Tank" Lott
Birthdate: 8/4/1987
Hometown: Compton, CA
Years Skating: 7 years
Sponsors: Es' Flow, F54 Clothing, Warning Skate Shop
Favorite Food: Shrimp Fried Rice
Preferred Drink: Coronas/ Bud Ice
Music: Everything
Inspirations: Dad
Favorite Skate Video: Alien Workshop: Mind Field
Place you want to travel: Europe
Favorite skater style: Mike Anderson & Grant Taylor
Favorite Place to Skate- Paramount Skatepark
Any wise words for the young skaters: Skate hard and have fun.

Webisode Of F54's Bobby "O" and Others

Here is a quick webisode of Bobby "O" and T.M. Stay tuned for more including interviews, footage, and more of the recent surf shop challenge held at 54th in which Bobby was 1/4 of the winning team of Jacks. F.Y.I The Wedge is starting to wake up from its winter slumber, so we all know what that means. F54 will be rushing !!!

Ithaka Darin Pappas' art exhibit at The Camp in CM

Darin Ithaka Pappas' has been making some of the most incredible art for many years and it was all on display this past Saturday night at The Camp in Costa Mesa. Not only is Ithaka a great artist, he is also a very well known singer in Europe and Brazil.Check out his websites at: http://www.darinpappas.com and www.myspace.com/ithakamusic

Congrats to F54 team rider Bobby Okvist and the Jack's team (other members John Jon, Shawn Ward and Clay Crandal) for winning the Oakley Surf Shop Challenge today at 54th st. in Newport Beach! It was a close final and it came down to the final seconds with team Jack's just edging out HSS! Finishing 3rd was Surfside Sports and 4th was Katin Surf.

http://surfermag.com/events/jacks_crowned_best_in_the_west/