Factor54 (F54) was founded in 2004 in Newport Beach Calif., by former Association of Surfing Professionals Top-44 Surfer Todd Miller. The brand's vision at inception was to promote the sport and progressive spirit of surfing and skateboarding, emphasizing innovation in the ranks of the athletes and underscoring the Company's values with authenticity in fashion.
Friday, July 9, 2010
Shit that is coming !!
There has been a lot a lot of action in Newps with south swells. There will be more stuff coming up such as : pics and videos of Jesse Johnson, Zach Portayus at Wedge and various other spots. Same with Jordan Desguin. There will be interviews with some of the team riders. We will also be putting on F54 BBQ's and summer parties. So just keep checking back on the blog. Enjoy life, and go for a surf or skate, or both.
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