Factor54 (F54) was founded in 2004 in Newport Beach Calif., by former Association of Surfing Professionals Top-44 Surfer Todd Miller. The brand's vision at inception was to promote the sport and progressive spirit of surfing and skateboarding, emphasizing innovation in the ranks of the athletes and underscoring the Company's values with authenticity in fashion.
Wednesday, July 28, 2010
A day with Blisss Mag
The other day we stopped by Blisss Mag to show Nick K (the head hancho) our new boardshort technology we'll be showing at ASR next month. He was tripping on "the Matador" zip-in and zip-out lycra boardie and wanted to know if we had an extra pair, but unfortunately all we had was our sample. Nick will be reviewing it in next months Blisss so keep an eye out!
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