Factor54 (F54) was founded in 2004 in Newport Beach Calif., by former Association of Surfing Professionals Top-44 Surfer Todd Miller. The brand's vision at inception was to promote the sport and progressive spirit of surfing and skateboarding, emphasizing innovation in the ranks of the athletes and underscoring the Company's values with authenticity in fashion.
Monday, June 7, 2010
Congrats to F54 team rider Bobby Okvist and the Jack's team (other members John Jon, Shawn Ward and Clay Crandal) for winning the Oakley Surf Shop Challenge today at 54th st. in Newport Beach! It was a close final and it came down to the final seconds with team Jack's just edging out HSS! Finishing 3rd was Surfside Sports and 4th was Katin Surf.
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