Factor54 (F54) was founded in 2004 in Newport Beach Calif., by former Association of Surfing Professionals Top-44 Surfer Todd Miller. The brand's vision at inception was to promote the sport and progressive spirit of surfing and skateboarding, emphasizing innovation in the ranks of the athletes and underscoring the Company's values with authenticity in fashion.
Wednesday, June 23, 2010
WEBISODE # 2
Here it is, the second of numerous webisodes. This one contains some of the Southern California team riders, which include: Jesse Johnson, Jordan Desguin, and Bobby Okvist. Most of it was shot at 54th in Newport, the other spot is........ a very secret spot and we here at Factor 54 intend to keep it that way !! A lot is happening at F54, the new line is being made as I type this, and it is so insane !!! Aside from the many many shops we are in ( surf and skate ), we continue to grow by leaps and bounds. So make sure you keep coming back to the blog and read about the new shops we are in. Also go to F54's Facebook page, aside from it also telling you what new shops we are in, if it is an exciting day here, we will post throughout the day with up to the minute info. Alright enough of this huh, you want to see the webisode already ? Well here it is so sit back enjoy, and go get wet, or go skate, or both !!
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