Factor54 (F54) was founded in 2004 in Newport Beach Calif., by former Association of Surfing Professionals Top-44 Surfer Todd Miller. The brand's vision at inception was to promote the sport and progressive spirit of surfing and skateboarding, emphasizing innovation in the ranks of the athletes and underscoring the Company's values with authenticity in fashion.
Wednesday, July 28, 2010
A day with Blisss Mag
The other day we stopped by Blisss Mag to show Nick K (the head hancho) our new boardshort technology we'll be showing at ASR next month. He was tripping on "the Matador" zip-in and zip-out lycra boardie and wanted to know if we had an extra pair, but unfortunately all we had was our sample. Nick will be reviewing it in next months Blisss so keep an eye out!
Tuesday, July 20, 2010
Factor 54 announces Sales Rep line-up
Jeff Deffenbaugh :
photo Joe Foster
FACTOR 54 ANNOUNCES SALES REP LINE-UP
20 July, 2010 : - - Costa Mesa, Calif.--Action sports brand Factor 54 (F54) today announced its roster of outside sales representatives. The statement follows the Company's report of a multi-year manufacturing and distribution licensing deal with Advance Sports last April.
“We searched the States for talented professionals with track records of great retailer support and who are also expert in the business and promotion of skate and surf,” says Todd Miller, F54 founder and CEO. “I couldn't be happier with the incredible talent we've recruited.”
Anchoring sales in Southern California is Jeff Deffenbaugh, action sports industry icon; former Top-44 Association of Surfing Professional (ASP) surfer; and 3-time president of the Huntington Beach Surf Series. Handling Ariz. and N.M. is Troy Wallace, a long-time action sports rep who has now added F54 to an already powerful line-up.
Jason Fowler was appointed to Va., N.C., S.C., Ga., Ala. and Tenn., where he will add F54's fall line of printables, board shorts, wovens, knits, hats and accessories to his current duties with Given Skateboards and Switchboard Inc. Rounding-off the roster is Sam Saslow, holding the reins in Colo., Utah and Wyo., along with his current roster of brands.
“Our fall production samples are rolling-in, they look insane, and our guys in the field will be armed over the next couple weeks with what we believe will be some of the most innovative and exciting product in the market, especially with our board shorts and printables,” says Miller.
For more information about F54, log-on at www.f54clothing.com.
For sales inquiries, call 760-734-1111, x. 107; or e-mail ed@f54clothing.com.
F54 is exhibiting at ASR in San Diego, Aug. 13 to 15, Booth #1203.
ABOUT FACTOR 54: Factor54 (F54) was founded in 2004 in Newport Beach, Calif., by former Association of Surfing Professionals Top-44 Surfer Todd Miller. The brand’s vision at inception was to promote the sport and progressive spirit of skateboarding and surfing, emphasizing innovation in the ranks of its athletes and underscoring the Company's values with authenticity in fashion.
Sunday, July 18, 2010
Monday, July 12, 2010
6.27 Minutes With Bobby Okvist
6) What did it tell you and did it scare the shit out of you ?
12 ) Favorite move ?
13 ) Not surfing, on the females ?
http://www.facebook.com/dr
Friday, July 9, 2010
Shit that is coming !!
More Of Bob "O" at Wedge, We call it, " Got Sack Video ? "
Bobby O charging the Wedge on the 4th!
Bobby Okvist has been on quite the roll lately from winning contests in 1 foot waves to charging 10 foot mackers at the Wedge! He is starting to become a fixture at the Wedge in 10 plus surf and his place is well earned in the lineup! If you never witnessed the Wedge break you need to see it to believe the raw power of the place! Right on Bobby keep it up!
http://www.surfline.com/surf-news/solid-
Tuesday, July 6, 2010
Thursday, July 1, 2010
2 mins with F54 skate team member Jesse Thompson
How old are you? I am 15 years old.
2)What is your favorite
skate video? I woud have to say, either Fallens ride the sky or A...happy medium (Or the dans promo!)
3)If you had to choose to eat at one restaurant, what would it be? In-n-out all the way!
4)Favorite shoe company? Adidas!
5)Favorite skater? Guy Mariano.
6)How long have you been skateboarding? Almost 4 years.
7)What are you afraid of? NOTHING! Im fearless! I'm kidding, im terrified of Heights!
8)Favorite board you have skated? Freeskateboardingcom. size 8!
9)Did you play a sport as a young child? Kinda, I was in a bowling league for about 2 or 3 years.
10) Do you have a twitter? Why, yes I do, Thompsonjesse is my username!