Factor54 (F54) was founded in 2004 in Newport Beach Calif., by former Association of Surfing Professionals Top-44 Surfer Todd Miller. The brand's vision at inception was to promote the sport and progressive spirit of surfing and skateboarding, emphasizing innovation in the ranks of the athletes and underscoring the Company's values with authenticity in fashion.
Wednesday, June 23, 2010
WEBISODE # 2
Here it is, the second of numerous webisodes. This one contains some of the Southern California team riders, which include: Jesse Johnson, Jordan Desguin, and Bobby Okvist. Most of it was shot at 54th in Newport, the other spot is........ a very secret spot and we here at Factor 54 intend to keep it that way !! A lot is happening at F54, the new line is being made as I type this, and it is so insane !!! Aside from the many many shops we are in ( surf and skate ), we continue to grow by leaps and bounds. So make sure you keep coming back to the blog and read about the new shops we are in. Also go to F54's Facebook page, aside from it also telling you what new shops we are in, if it is an exciting day here, we will post throughout the day with up to the minute info. Alright enough of this huh, you want to see the webisode already ? Well here it is so sit back enjoy, and go get wet, or go skate, or both !!
Monday, June 21, 2010
NSSA Chamionships back in town!
It's that time of year again sun, warm water and the best young Hawaiians come to town. Kala Willard from Maui and Gavin Klein are set to go in the NSSA Nationals the biggest Amateur event in the Nation at Lower Trestles next week. Here is Kala free surfing and stickering up his rent a car with his dad John and his buddy.
Kala
Gavin
Kala
Win free F54 product this month on Surfer Magazine
Win free F54 product this month on Surfer Magazine. Check out the site at: http://surferhot100.hookit.com/members/hot100/contestshome/
Best of luck!
Go skate day in at Palm Bay Graffiti Skatepark
Thursday, June 10, 2010
F54 is now in Rail to Rail and Cellular Skate!
We are please to announce that Cellular Skate Shop and Rail to Rail Surf are now selling F54! Two really cool shops so check them out!
Rail to Rail
Rail to Rail inside
Rail II Rail
David and Whitney Cellular employees
Cellular Skateshop
6787 Carnelian St
Alta Loma, CA 91701
(909) 941-1004
www.cellularskate.com
Rail to Rail
Rail to Rail inside
Rail II Rail
3232 Mission Blvd.
SD, CA 92109
(858) 412-4041David and Whitney Cellular employees
Cellular Skateshop
6787 Carnelian St
Alta Loma, CA 91701
(909) 941-1004
www.cellularskate.com
Tuesday, June 8, 2010
F54 adds Compton skater Eddie "Tank" Lott to the team
http://www.youtube.com/watch?v=zq3RM0Y1ASw
Name: Eddie "Tank" Lott
Birthdate: 8/4/1987
Hometown: Compton, CA
Years Skating: 7 years
Sponsors: Es' Flow, F54 Clothing, Warning Skate Shop
Favorite Food: Shrimp Fried Rice
Preferred Drink: Coronas/ Bud Ice
Music: Everything
Inspirations: Dad
Favorite Skate Video: Alien Workshop: Mind Field
Place you want to travel: Europe
Favorite skater style: Mike Anderson & Grant Taylor
Favorite Place to Skate- Paramount Skatepark
Any wise words for the young skaters: Skate hard and have fun.
Webisode Of F54's Bobby "O" and Others
Here is a quick webisode of Bobby "O" and T.M. Stay tuned for more including interviews, footage, and more of the recent surf shop challenge held at 54th in which Bobby was 1/4 of the winning team of Jacks. F.Y.I The Wedge is starting to wake up from its winter slumber, so we all know what that means. F54 will be rushing !!!
Monday, June 7, 2010
Ithaka Darin Pappas' art exhibit at The Camp in CM
Darin Ithaka Pappas' has been making some of the most incredible art for many years and it was all on display this past Saturday night at The Camp in Costa Mesa. Not only is Ithaka a great artist, he is also a very well known singer in Europe and Brazil.Check out his websites at: http://www.darinpappas.com and www.myspace.com/ithakamusic
Congrats to F54 team rider Bobby Okvist and the Jack's team (other members John Jon, Shawn Ward and Clay Crandal) for winning the Oakley Surf Shop Challenge today at 54th st. in Newport Beach! It was a close final and it came down to the final seconds with team Jack's just edging out HSS! Finishing 3rd was Surfside Sports and 4th was Katin Surf.
Thursday, June 3, 2010
F54 is proud to announce that the new product is now in Hanger 94
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