Thursday, August 26, 2010

F54's Bobby O on the cover of the OC Register!


F54's Bobby Okvist on the cover of the OC Register this morning charging the Wedge! This kid rips in any kind of waves you throw at him now! Right on Bob!!!

F54 Maui grom Kala Willard NSSA grom of the week!


Congrats to F54's Kala Willard for being named NSSA surfer of the week! Right on buddy keep killing it!
http://www.nssa.org/

ASR in SD Aug 13-15


Milo (of Hanger 94) and family with the F54 crew!

F54 models getting swarmed


Some of the new Spr/Sum gear

Had a blast at the Tradeshow in SD and I wanted to say thanks to all who came out and had a beer with us! I guess the free hat we gave away didn't hurt much either:)

Tuesday, August 10, 2010

F54 bbq at Hanger 94

We just wanted to say thanks to all the Milo, Mike and all boys at Hanger 94 for letting us come make burger and dogs for them and the customers over the weekend! It was a really good turnout and we had a blast! You guys rock!




Friday, August 6, 2010

New F54 Boardshort "The Matador" in New Blisss Mag


We just wanted to throw a big shout out to Nick and Joey at Blisss Mag for the write-up on our new boardshort "The Matador" in the new issue! Thanks so much and the new mag looks insane!

FACTOR 54 Cocoa Beach Skate Park's Photos - SkateCamp 2010




F54's FL marketing man Scooter Newell having fun teaching the groms to skate!

Wednesday, July 28, 2010

Come on out and BBQ with F54 and Hanger94



Come on out and BBQ with F54 and Hanger94 Saturday, Aug. 7th in La Mesa from 12-3pm. Tons of free stuff and food! Win bigger prizes by purchasing F54 gear in the shop. See you there!

A day with Blisss Mag


The other day we stopped by Blisss Mag to show Nick K (the head hancho) our new boardshort technology we'll be showing at ASR next month. He was tripping on "the Matador" zip-in and zip-out lycra boardie and wanted to know if we had an extra pair, but unfortunately all we had was our sample. Nick will be reviewing it in next months Blisss so keep an eye out!

Tuesday, July 20, 2010

Factor 54 announces Sales Rep line-up








Jeff Deffenbaugh :
photo Joe Foster


FACTOR 54 ANNOUNCES SALES REP LINE-UP

20 July, 2010 : - - Costa Mesa, Calif.--Action sports brand Factor 54 (F54) today announced its roster of outside sales representatives. The statement follows the Company's report of a multi-year manufacturing and distribution licensing deal with Advance Sports last April.

“We searched the States for talented professionals with track records of great retailer support and who are also expert in the business and promotion of skate and surf,” says Todd Miller, F54 founder and CEO. “I couldn't be happier with the incredible talent we've recruited.”

Anchoring sales in Southern California is Jeff Deffenbaugh, action sports industry icon; former Top-44 Association of Surfing Professional (ASP) surfer; and 3-time president of the Huntington Beach Surf Series. Handling Ariz. and N.M. is Troy Wallace, a long-time action sports rep who has now added F54 to an already powerful line-up.

Jason Fowler was appointed to Va., N.C., S.C., Ga., Ala. and Tenn., where he will add F54's fall line of printables, board shorts, wovens, knits, hats and accessories to his current duties with Given Skateboards and Switchboard Inc. Rounding-off the roster is Sam Saslow, holding the reins in Colo., Utah and Wyo., along with his current roster of brands.

“Our fall production samples are rolling-in, they look insane, and our guys in the field will be armed over the next couple weeks with what we believe will be some of the most innovative and exciting product in the market, especially with our board shorts and printables,” says Miller.

For more information about F54, log-on at www.f54clothing.com.
For sales inquiries, call 760-734-1111, x. 107; or e-mail ed@f54clothing.com.
F54 is exhibiting at ASR in San Diego, Aug. 13 to 15, Booth #1203.

ABOUT FACTOR 54: Factor54 (F54) was founded in 2004 in Newport Beach, Calif., by former Association of Surfing Professionals Top-44 Surfer Todd Miller. The brand’s vision at inception was to promote the sport and progressive spirit of skateboarding and surfing, emphasizing innovation in the ranks of its athletes and underscoring the Company's values with authenticity in fashion.

www.f54clothing.com