Newport Beach Lifestyle Brand Burgeons in Down Economy

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Newport Beach Lifestyle Brand Burgeons in Down Economy

Southern California lifestyle label Factor54 (F54) announced today a license agreement with apparel manufacturer Advance Sports Inc. Advanced Sports will design, produce, sell and distribute F54 products globally under a multi-year contract.

F54, while deferring its design, production and sales role, is reserving sole equity interest in the business and will continue operation of its offices in Orange County, Calif., in a creative and marketing capacity, ensuring the brand's integrity as it expands its product collections and distribution domestically and internationally.

"Our deal with Advanced Sports affords us world-class manufacturing and distribution competency along with resources that will better enable F54 to grow," says Todd Miller, F54 president and CEO. "We're excited to be able to concentrate our efforts on building our brand appropriately, while broadening our apparel offering and exploring cool new product assortments in complementary other categories. We get to do what we do better, smarter, and scaled-up to meet growing consumer demand with quality and unerring service."

F54 produces a select array of men's and women's graphic t-shirts, and men's pants, button-downs, walk shorts, swim wear, head wear and athletic socks. The company expanded its line in fall 2010 to include a broader assortment of its action sports-inspired staples, with additional development in the way of men's and women's wovens, outerwear and accessories.

"It's encouraging in this challenged economy to find a true core brand that is growing and thriving at retail, and we're really excited about this opportunity," says Brian Jellig, Advance Sports brand director. "The demand for F54 is proven in top specialty accounts, and we are looking to help the brand add more depth and technical styles to collections, capitalizing on that demand.

"The new fall/holiday line we developed with Todd and his team is in the market with the new rep force, and feedback has been overwhelmingly positive. The general sentiment from shops seems to be,'Finally, we've been waiting to see this happen!' Shops are looking for a new, fresh approach from a brand that is only specialty store-based, and that's exactly what F54 is doing."

F54's Eric Torres having fun at home in PR

Check out Eric Torres ripping the warm waters of his home break in Puerto Rico. Eric has started his first year in college and in between tests he's been putting in a lot of time shooting photos with Chad Oakley and it's starting to pay off!





http://www.mundorad.com/pg/id_38/title_Surf_por_Chad_Oakley_8

Andrew Thompson shows serious loyality

You got to love how committed the groms are these days. One of F54's top skaters Andrew Thompson tattooed the f54 logo on him...now, if that's not commitment then we don't know what is! You the man buddy!

Andrew's new tat

SD's Taylor Orman

We here at F54 know that Taylor Orman is a good skater, but he has been doing lots of artwork lately and it's really insane!

You have to check it out at: http://www.the6gun.com

Taylor is one of the coolest guys you'll ever meet and he rips at skating! We are super pumped on you buddy and we're stoked to have you apart of the F54 family!



Taylor's other passion

F54 is stoked to be apart of IG board short. Dan IG and been

F54 now available at IG Board Shop in West Lake Village

We are happy to announce that IG board shop is now carrying F54! Dan IG is a legend and has been in the industry for decades and still surfs, skates, snowboards religiously everyday! If you haven't made it out to his store in West Lake Village stop by and check it out he's got everything you need! You can also buy online at: http://www.igboardingshop.com

5784 Lindero Cyn. Rd.
Westlake Village, CA 91362
Phone: (818)707-1944
Fax: (818) 707-7871





New product in the shop!



IG and Dbah

F54's Gavin Klein finishes 3rd at HSA State Championships

Hawaii state champions crowned at Ala Moana event

Gavin Klein Gavin (blk and red shirt) and his trophy Hard Rock Cafe Skull Candy State Champs Presented by HSA Hawaiian Surfing Assn Ala Moana Bowls, Oahu 6 - 8 May 2010 Hawaii Team Now Headed for Nationals in California, June Surfersvillage Global Surf News, 9 May, 2010 : - - Honolulu -- Hawaii's 2010 state champions of surfing have been decided, following the three-day Hard Rock Cafe Skull Candy State Championships at Ala Moana Bowls, presented by the Hawaii Surfing Association (HSA). The state championships are the culmination of the regional Hard Rock Cafe Surf Series and determine Hawaii's team that will compete in the US National Championships in California next month. The HSA has been delivering champions for over 40 years, including some of the most famous names in surfing: Derek and Michael Ho, Eddie and Clyde Aikau, Gerry Lopez, Tony Moniz, Andy and Bruce Irons, and the list still grows today. Ala Moana pulsed with surf in the two- to four-foot range over the three days of the state titles, with thousands of waves ridden by the best boardriders from around the Hawaiian Islands. The younger divisions are the biggest attraction, drawing the lions share of attention as they offer a window onto the stars of tomorrow. In particular, the 16-17 year age group features Hawaii's top talent that is on the verge of entering the professional ranks of the ASP world tour. Oahu's Matty Costa and Alyssa Gonsalves were crowned champions of those divisions. Equally impressive were the youngest of all entrants: the 11 and under boys and girls, with Kaulana Apo and Dax McGill headlining their respective age groups. Other champions of the featured shortboard categories who are headed to the national titles along with Costa, Gonsalves, Apo and McGill are: Dorian Blanchard (boys 12-13); Bailey Nagy (girls 12-13); Kain Daly (boys 14-15); Lianna Patey (girls 14-15); Matty Costa (boys 16-17); Alyssa Gonsalves (girls 16-17). (Please see below for complete results of the finals.) As the birthplace of surfing and the home of the many of the world's most famous surf breaks, the HSA series is highly competitive and hotly contested by surfers of all ages, male and female, from around the state. This week, more than 200 surfers participated in the final round of competition, and Hawaii will send more than 50 surfers to California for the national championships. Mahalo to the tireless, year-round work of the event organizers, judges and officials of the Hawaii Surfing Association, to Hard Rock Cafe for their undying support of surfing in Hawaii, to Skull Candy for their enthusiasm and support, and to these partners: Sticky Bumps, Surfer Magazine, Penske Trucking, Local Motion, HIC, Town & Country, and O'Neill. Aloha. Results listed in order of 1st through 4th. Boys Shortboard 11 & Under Final: Kaulana Apo; Noa Mizuno; Loa Ng; Monte Grant Boys Shortboard 12-13 Final: Dorian Blanchard; Joshua Moniz; Elijah Hunter; Alex Pendleton Boys Shortboard 14-15 Final: Kain Daly; Kaimana Kinimaka; Kaito Kino; Keola Carreira Boys Shortboard 16-17 Final: Matty Costa; Ezekiel Lau; Gavin Klein; Kylen Yamakawa Girls Shortboard 11 & Under Final: Dax McGill; Mahena Maeda; Mainei Kinimaka; Kahanu Delovio; Moana Jones; Kylie Nagy Girls Shortboard 12-13 Final: Bailey Nagy; Tatiana Weston-Webb; Jenna Forti; Tia Blanco Girls Shortboard 14-15 Final: Lianna Patey; Kiana Fores; Makani Adric; Chloe Child; Jennifer Leon Girls Shortboard 16-17 Final: Alyssa Gonsalves; Alessa Quizon; Maili Enos-Branigan; Kylie Rodman Men Shortboard Final: Chatson Barrett; Aaron Swanson; Mack Ferry; Mitchell Alapai Masters Shortboard Final: Scott Shimoda; Darren Mahoe; Alex da Silva; Bryce Yamashita; Kapila Ciancio; Collin Steinberger Senior Men Shortboard Final: Young Tarring; Richard Patey; Kalani Ahina; Richard Tom; Brook Nottage; Adam Escobar Legends Shortboard Final: Craig Sugihara; Eddie Pieper; Lance Ohata; Gilbert Perea; George Matsuda; Herb Pruse Women Shortboard Final: Hana Harrison; Izumi Baldwin; Stephanie da Silva; Aleui Lyman; Dane Tortuga; Darlene Dubray Grand Masters Shortboard Final: Tommy Reyes; Raymond Shito; Kal Faurot; Steven Riveira; Tomo Saito; Andre Derizans Open Men Shortboard Final: PENDING AT TIME OF RELEASE Golden Legends Final (70+): PENDING AT TIME OF RELEASE Longboard Junior Men Final: Crispin Nakoa; Gavin Klein; Akila Weber; Bobby Lusica; Colten Rivera Menehune Longboard Final: Natalia Smith; Micah Liana; Kaoli Kahokuloa; Christopher Bluthardt Girls Longboard Final: Natalia Smith; Tatianna Weston Webb; Liana Patey; Kui Adric Longboard Men Final: Dustin Fernandez; Nick Riopelle; Dane McCallun

F54 is proud to be apart of the Hanger 94 family!

F54 is pleased to announce that La Mesa's premiere surf, skate and snow shop Hanger 94 is now carrying our product. Milo, Mike and crew are the real deal and we are so stoked to be apart of their family! If you are ever in the area you have to stop by and check them out...they have everything you could imagine and great customer service too! Check them out at hanger94.com and tell them we sent you.



Hanger 94



Inside the store



F54 rep Jeff Deffenbaugh and Milo

Hanger 94 La Mesa
5270 Jackson Dr.
La Mesa, CA. 91942
(619) 469-9494